Alex Cairns is Founder & CEO of multi-award-winning Move Marketing, a B2B agency specialising in manufacturing and industrial markets, based in Manchester (UK) and Chicago (USA). Over the course of 25 years he has helped manufacturers improve commercial performance by aligning marketing with how modern industrial buyers research and select suppliers. He developed the “8 Moves of B2B” framework after leading more than 200 marketing audit and planning engagements for manufacturers typically ranging from £10 million to £100 million in annual revenues.