Joby called on Smallfry to provide fresh insights, design support and engineering expertise
26 May 2022
A regular to the Engineering Design Show, Smallfry, one of the UK’s leading Innovation Design Consultancies have just completed their latest work for Joby. A global brand trusted and loved by content creators around the world.
With an ambition to enter the microphone market, Joby called on Smallfry to provide fresh insights, design support and engineering expertise to package their new and exciting technology into a product that was bold enough to lead the market whilst maintaining brand values.
The JOBY Wavo Pro needed to stand out in the crowd. To capture the attention of its content-thirsty, fun loving and fast paced target audience and capture market share in an industry worth $20Bn.
It needed to deliver professional sound quality whilst being fun and easy to use. No stranger to the bike park or beach it also needed to be robust enough to be on the go 24/7 and perform in an instance.
Packed full of features it still needed to look fresh and perform acoustically. All whilst fitting in perfectly with the existing Joby product portfolio.
The result…
A design that truly understands it user and seeks to impress them.
You can read the full case study here
https://smallfry.com/joby-wavo-pro-the-must-have-vloggers-accessory/
📩 @design@smallfry.com
🌐 www.smallfry.com
#productdesign #industrialdesign #audioengineer #designengineering
The JOBY Wavo Pro needed to stand out in the crowd. To capture the attention of its content-thirsty, fun loving and fast paced target audience and capture market share in an industry worth $20Bn.
It needed to deliver professional sound quality whilst being fun and easy to use. No stranger to the bike park or beach it also needed to be robust enough to be on the go 24/7 and perform in an instance.
Packed full of features it still needed to look fresh and perform acoustically. All whilst fitting in perfectly with the existing Joby product portfolio.
The result…
A design that truly understands it user and seeks to impress them.
You can read the full case study here
https://smallfry.com/joby-wavo-pro-the-must-have-vloggers-accessory/
📩 @design@smallfry.com
🌐 www.smallfry.com
#productdesign #industrialdesign #audioengineer #designengineering