GSM Delivering Smarter Labelling Solutions
Labelling Solutions
We offer a range of plastic and metal labels, nameplates and graphic overlays. These are all made to our customers specifications and can all be very different in their application and usage so choosing the correct one for your product design is essential for a successful conclusion.
An electrical device may need a graphic overlay to complete its aesthetic and seal the products electronics. This may need to incorporate functional buttons and windows. This would not be useful or a smart option for an outdoor sports equipment manufacturer who needs an all-weather, highly instructive plate for their product.
How to make the Labels Smarter
The company manufacturing the electrical device needing live electronics to be covered would benefit from using smart button technology on a plastic substrate. The buttons on the graphic overlay can be manufactured in a variety of ways, and this helps the graphic overlay to work smarter.
Generally, buttons need to be obvious and there are several ways to achieve this. Embossing techniques can be used and include rim embossing and pillow embossing (to name a few). However, embossing techniques may not always be necessary and a simple way of highlighting a button can be to use a selective lacquer to create a contrasting finish to the material that therefore highlights the functional button. Both options are a great way to showcase buttons and switches.
There are also a variety of display windows that can be used, each with their own unique purpose. The option used depends upon the application and these options can make a label become smarter to use by incorporating a translucent red, secret until lit, LED or fully transparent windows.
The choice of which window to use would depend on what is to be read or interpreted through the window. A decision to be made in the label design stage.
Sports equipment needs a plate on it that is informational and informative, giving the user clear instructions for use. These instructions can be lengthy and expansive which could mean that an enormous label or plate would be needed to display them all. This would not be easy to install or economical.
A smarter option for the instructions plate would be to include a QR code on the plate which the user or customer can scan using their smart phone. The QR code can link to the instructions and would even be able to include a demonstrative video.
In conclusion, as technology is evolving, the way we can incorporate this in our label design is evolving too. We would be keen to discuss your labelling solutions and how we could make them smarter for your company.
Contact us to discuss.


