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Marketing to Modern Engineers – Get Found, Specified & Trusted
The way engineers discover, research and evaluate suppliers is changing rapidly. Technical buyers increasingly self-serve information, compare potential solutions and form opinions long before speaking to a supplier - with search, answer engines and AI now becoming part of that process.
This practical session explores what the changing buyer journey means for manufacturers and engineering businesses, and how marketing can help turn technical expertise into visibility, understanding and trust. Moving beyond classic marketing theory, Alex will introduce a practical framework for identifying friction across the buyer journey, capturing valuable technical knowledge and making small, measurable improvements that compound over time.
Attendees will leave with a structured approach to building marketing that helps their business get found, understood, specified and trusted - even before a sales conversation begins.
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