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From F1 Precision to Formula E Innovation: Engineering the Next Era of Elite Motorsport
From five-time World Championship-winning Team Principal to leading Lola Cars’ return to elite motorsport, Mark Preston has built a career at the intersection of raw performance, cutting-edge engineering, and fast-paced decision-making. In this fireside chat, Mark explores how Lola is leveraging the latest artificial intelligence capabilities, advanced driver-in-the-loop simulation, and sustainable materials to accelerate its next-generation electric (Formula E) and hydrogen racing programs.
Drawing on 30 years of leadership across McLaren, Super Aguri F1, StreetDrone, and Lola Yamaha, Mark shares how pairing physical vehicle dynamics with digital tools enables high-performance teams to innovate faster, de-risk complex powertrains, and maintain a competitive edge.
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