The Oxford–Cambridge Arc, home to the Silverstone Technology Cluster, shows how high-tech innovation can drive transformation beyond motorsport. Agriculture faces global challenges in moving soft fruit: low margins, weather reliance, rising labour costs, and limited automation. Farms, like warehouses once were, are ripe for technological disruption, with potential for robotics and autonomy to boost efficiency. Seasonal labour dependency and market failures highlight the need for durable, reliable agritech solutions. With controlled environments, farms offer ideal testbeds for safe automation. The opportunity is global, worth billions, creating high-skilled jobs and enabling long-term growth in engineering, manufacturing, and food production.