Cost optimization starts in Design. And yet, many manufacturers do not consider cost until they are looking at sourcing. We all know 80% of product cost is locked in during design, but how many Design Engineers have visibility of cost in real time, during concept and detailed design phases? Leading names in Automotive, like Dana, Mann+Hummel, and many more, are changing the game and actively using cost as a design KPI. This session explores several case studies on how cost and manufacturability are analysed early, to great effect.