Designing products with the user experience and efficiency in mind is a challenge in today's cost and speed driven world of product development and automation introduction. This session will discuss and demonstrate how to approach industrial design for automation & robotics with a lean first and virtual to reality mindset. Digital Transformation only works successfully when the human end users are the key focus, not the technology. This interactive session will include a demonstration of a mobile industrial robot and its virtual counterpart. Participants will gain insights into automation projects for billion dollar blue chip customers.