In this session, Karen Winfield and colleagues Luke Siena and Joel Alex from Nottingham Trent University explore how businesses can unlock innovation, talent, and strategic growth through collaboration with academia. From Knowledge Transfer Partnerships (KTPs) to student placements and co-created projects, the talk will highlight practical ways industry can benefit from working with universities. Attendees will gain insights into funding opportunities, real-world success stories, and simple steps to start engaging with NTU. Whether you're a startup, SME, or large enterprise, this session will show how academic partnerships can drive your business forward.